• Manage tourist online sites for Central Department Store and Central Embassy including 2 websites and 2 Facebook pages (5 Nationalities for Central Department Store and 2 Nationalities for Central Embassy, different content for each nationality), VKontakte, Google (SEM and Display Network), Baidu (SEM and Display Network), and Weibo

• Provide performance marketing budget plan, work closely with agencies and translators

• Execute online content for potential customers from various target tourist countries, monitor statistics for maximum impact.

• Work on Google SEM, Facebook Analytics, Google Analytics, Google AdWords, Wordpress, etc.

• Assist manager in creating on-offline campaigns and event for tourists

• Coorperate with tourist partnership team and credit card team on online campaign communication

• Translate Central Department Store's tourist on-off site official announcement

• Provide copywriting for in-store media.

• Design social media based CTA display ads (Key Visual based)

• Work on Tableau to generate international sales reports for management level

• Market visit to all Central Department Store tourist branches nationwide.

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Click below to see some of my works